Have you ever wondered why people study packaged food trends? In general, packaging professionals study things like health food packaging design trends to get an idea of what the future will bring and a feel for what consumers want. The purpose of design is to encourage consumers to buy a product, after all — a task that would be impossible unless designers know what consumers want and need.
Read moreOver 50 percent of consumer purchases are driven by a person’s emotions. This is particularly true when a shopper is wavering between two brands offering the same product. In his book “The Brand Gap,” Marty Neumeier writes, “A retail package is the last and best chance to make a sale.” If your product’s packaging is successful at reaching consumers on an emotional level, it may increase the likelihood you’ll be able to capitalize on your last and best chance to make a sale.
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