Staying on top of snack packaging and confectionery market trends can be the difference between a successful and unsuccessful launch when you introduce your next product. Though keeping up with confectionery packaging trends and candy industry trends can be challenging, being innovative can be even more difficult. Despite this, standing out is necessary for your snack packaging to be successful.
Is your confectionery packaging innovative enough to make your products stand out from their competitors? If your snack packaging can communicate your value, that just might be enough to differentiate your products from the competition. To put yourself one step above the rest, try applying these snack packaging and candy industry trends to your packaging to make it more effective:
Approximately 80% of brand owners claim packaging has a positive effect on brand value and shoppers are willing to pay more for certain characteristics when a product’s packaging enhances these traits. With that said, convenience packaging is one of the most obvious current confectionery packaging trends. For many products, plastic stand-up pouches provide the convenience consumers want. Lightweight and easy to open and reseal, these pouches are convenient for snack lovers of all ages to use.
Sustainable, Eco-Friendly Packaging:
You don’t have to package your food products in containers that will vanish into thin air without releasing a single harmful emission into the environment for your packaging to be sustainable and eco-friendly — there are simple changes you can make.
Because empty stand-up pouches can be shipped flat and PET bottles have only an eighth of the weight of comparably sized glass containers, they’re not as taxing on the environment to transport from one location to another. Making your snack packaging greener doesn’t just benefit the environment, it can also benefit your company. Some of the benefits that using greener packaging may provide include fewer package failures, less downtime and a better consumer experience.
Stand Out from the Pack:
You can use your packaging to make your products stand out from the rest in a way that makes the most sense for your brand. If you’re going for a more creative vibe, you could incorporate some flicker or holographic effects, for instance. Using simple, clean packaging that includes basic colors and imagery is another way to differentiate your goods from their competitors.
Make It Portable:
It seems that people are on the go more than ever these days. Since they’re busy with their careers, personal interests and families, active consumers like millennials and health-conscious parents want smaller snack packaging that’s easy to stash in a purse, backpack or glovebox as they head out the door. Just like larger packages, portable packaging must be easy to open and reseal.
Use Larger Bulk Packaging for Home Use:
Bigger packaging is ideal for products used to prepare meals at home and for snacks consumed around the house. Like smaller packages, large or bulk packages need to be easy to open and re-sealable. Re-sealable packaging is critical to people who buy in bulk and need the products they purchase to last a long time to save money. In fact, it’s been reported that consumers who earn less than $50,000 annually are willing to spend almost twice the premium for packaging that keeps a product fresh longer.
If you are looking for a custom candy and snack manufacturer to produce and package your product, it’s time to contact the Warrell Corporation. Warrell Corporation has many of these trendy packaging capabilities to make your product stand out. The Warrell Corporation’s Food Safety Management system meets new federal guidelines as required; the plant is FSSC 22000 certified, ISO 9001 certified which equivalent to SFQ Level 3 quality food certification. Give us a call or contact us online and start standing out today!